Totally rational
As we noted in The Dose at the beginning of the week, brokerage giant Howard Hanna has pulled out of IDX in its Cleveland market. IDX is the protocol under which brokers share each other’s listings on...
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Colorado Calling
When we first met with Slifer Smith & Frampton, via Zoom, we heard about challenges. New competition. A new management structure. What you might call a pandemic hangover. When we visited their...
View ArticleFriday Flash: Taylor gets her license
Hi, it’s Taylor Swift. Home is a special place. Growing up, home was where I felt most free to be myself. I know you have that feeling too. It’s in all of us. Finding a home in which you can live...
View ArticleThe social brokerage
The social media landscape has changed dramatically since 2012, yet many real estate brokerage’s content strategies have not. In our client research, we end up looking at numerous brokerage social...
View ArticleFriday Flash: Internal dialogue
Since we started our weekly newsletter, The Dose, I’ve been writing this Friday Flash thing a lot less, maybe once a month or so. But the internal dialogue that fueled that writing hasn’t slowed down....
View ArticleMore than a face
I viewed a 60-second IG reel this past week featuring a prominent agent podcaster and speaker riffing on the topic of branding. All her points led back to one main premise – your face is your brand....
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Branding and business
This is a story about some work we’re proud of, and a client we love. But we’re going to lead with the ending. Because that’s the payoff, the point at which an investment finds its return, and people...
View ArticleFriday Flash: Redfin unleashed
Redfin has existed for 20 years. It has yet to be a profitable enterprise. Even during 2021, that most extraordinary of boom years, the company lost $109.6 million. There are a few reasons for this...
View ArticleFriday Flash: Facing the demons
The Voice for Real Estate. The world’s largest trade association. Political paymaster. Champion of homeownership. Protector of property rights. The National Association of REALTORS® is big, powerful,...
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From marketing to branding
Marketers wield “messaging” like a magician’s wand, attempting to conjure awareness, interest and action for their offerings. Yet success teeters on the precarious edge of the recipient’s immediate...
View ArticleFriday Flash: Keep the doors open
We were outraged. And maybe, if we were honest, not exactly surprised. Newsday had laid it all bare out on Long Island — the steering, the winking and nodding, the nasty reheated racism of people with...
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You and the Marlboro Man: When to bet on brand strategy
Somewhere a place exists where Madge, The Jolly Green Giant, Rosie the Riveter, Mr. Whipple, Catalina the Mermaid, and all the endearing characters created to sell products reside. In this...
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Friday Flash: Undisrupted
I had a paper route as a kid. That’s right, I folded up newspapers, loaded them into a big canvas bag I slung over the handlebars of my bike, then rode around throwing the papers onto the porches of my...
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Something different
Todd Shively had spent many years as a brokerage leader, and wanted to do something different. So he called us. His vision: Create a hub for the best real estate practitioners in the Seattle market....
View ArticleTotally rational
As we noted in The Dose at the beginning of the week, brokerage giant Howard Hanna has pulled out of IDX in its Cleveland market. IDX is the protocol under which brokers share each other’s listings on...
View ArticleClik here to view.
Colorado Calling
When we first met with Slifer Smith & Frampton, via Zoom, we heard about challenges. New competition. A new management structure. What you might call a pandemic hangover. When we visited their...
View ArticleFriday Flash: Taylor gets her license
Hi, it’s Taylor Swift. Home is a special place. Growing up, home was where I felt most free to be myself. I know you have that feeling too. It’s in all of us. Finding a home in which you can live...
View ArticleThe social brokerage
The social media landscape has changed dramatically since 2012, yet many real estate brokerage’s content strategies have not. In our client research, we end up looking at numerous brokerage social...
View ArticleFriday Flash: Internal dialogue
Since we started our weekly newsletter, The Dose, I’ve been writing this Friday Flash thing a lot less, maybe once a month or so. But the internal dialogue that fueled that writing hasn’t slowed down....
View ArticleMore than a face
I viewed a 60-second IG reel this past week featuring a prominent agent podcaster and speaker riffing on the topic of branding. All her points led back to one main premise – your face is your brand....
View Article
